EFFECT CO. Joins New Orleans & Company

NEW ORLEANS, LA – EFFECT CO., the startup company who is building an innovative platform that will turn lived experience into visible community impact, is pleased to announce that it has joined New Orleans & Company.

With a stated mission to “…inspire, promote and encourage travel to our city for the economic, social & community benefit of New Orleans and its people,” New Orleans & Company is clearly a perfect partner for the upstart enterprise, according to EFFECT CO.’s founder, Mariel Campbell.

“We are extremely proud to become part of the New Orleans & Company ecosystem,” she stated. “New Orleans & Company is the epitome of the type of resilience we want to embody. Their organization has continued to elevate our community by embracing inclusivity and innovation while passionately spreading the story of New Orleans across the globe.”

New Orleans & Company’s values of authenticity, collaboration, innovation, excellence, inclusivity, and trust are core components of the mission EFFECT CO. has set out to accomplish. Beyond simply creating a world class brand for New Orleans or leveraging strategic partnerships for the promotion of its members, New Orleans & Company seeks to ensure that the enterprising spirit and gritty togetherness embodied by the locals is not missed. In fact, they endeavor to put it front and center through their efforts to assist those same locals in bringing their works to the fore of the local scene and center-stage when the world comes to visit.

Far from creating another enterprising application for glamour and self-promotion, EFFECT CO. is wielding a roster of immense internal experience in disaster response, catastrophe management, macroeconomic development, corporate and public relations, and technological innovation in effort to leverage these combined talents into future product for the good of its hometown, New Orleans, as well as the greater United States and its global partners.

“New Orleans has always been home, and New Orleans & Company has emerged as a perfect partner for EFFECT CO.,” says its founder, Mariel Campbell. “What American city epitomizes the term resilience more than New Orleans? It is an integral part of the adaptable place New Orleans has always been and will always continue to be. We are proud to join New Orleans & Company in collaboration as part of our respective missions, and we very much look forward to seeing this partnership bear fruit to the benefit of New Orleans as a whole.”