You’ll leave the 4 part series with a modern, fully functional WordPress website and the know-how to manage your site moving forward. No technical knowledge is required. The course includes branding, theme design, content creation, and WordPress tutorials. After defining your target customers, it’s time to create the content that helps them to convert. Creating compelling content is key, but equally important is ensuring that it can be found online. We will also cover Search Engine Optimization (SEO) basics and how to use them to your advantage so Google is more likely to show off your website to your potential customers. Topics include: What is SEO and what does it have to do with your website content? Home page and landing page content Pictures & Graphics are priceless Calls to action and how to implement them online.