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2021: 21st Century Business Forum with Michael Dublin
Date and Time
Wednesday Oct 13, 2021
11:00 AM - 11:40 AM CDTWednesday, October 13
11AMLocation
Webinar
Fees/Admission
Free
2021: 21st Century Business Forum wit...Description
Wednesday, October 13, 2021
11:00 AM
Considered by many to be one of the most innovative marketers in the direct-to-consumer sector, Michael Dubin founded the Dollar Shave Club. His strategy―an offbeat, comedic YouTube video in which he hawked $1 razors “so gentle a toddler could use it”―landed the company millions of subscribers when it went viral in 2012. By 2016, the company had booked $225 million in sales, shaving market share from stalwarts in the men’s grooming industry and adding fuel to the subscription-box and DTC startup craze. Five years ago, he sold his company for $1 billion dollars to consumer products giant Unilever.
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