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Join us for an educational seminar with the American Marketing Association:
Social Media in the Wild
Social media is a platform we have a love-hate relationship with; for all the emotional ups and downs, it is here to stay. We're hooked because of how it intertwines with our lives, deepends our connections to others, and opens up our world. In our era of conspicuous consumption, we package adventures and experiences to share with out friends, family, and followers. In that process, we have also dramatically altered the built environment of our cities to meet our aesthetic desires.
This fast-paced, highly visual, case-study-driven conversation will show how the behaviors of millenials have drastically impacted our business ecosystem, summarizing how new-age social media intersects with human psychology, decision making & strategic planning. Delivered from a millennial with award-winning research expertise, the conversation will demystify this phenomena by having concrete take-aways of how to best represent your business online in order to capitalize on the attention economy through leveraging various mobile apps, marketing visibility hacks & strategic business plans.
Manager, Business Development & Strategy - New Orleans Business Alliance
Sally spent years in New York City studying the evolving landscape as an Urban Studies major at Columbia University, specialized in Social Psychology. Her award-winning research explored how social media was altering the way humans imagined and navigated the city. She completed immersive abroad experiences in Shanghai, Beijing, Ahmedabad, Sao Paulo, and Cape Town to broaden her perspective. Sally moved to New Orleans as part of the startup-oriented Venture for America fellowship. She is a Business Development Strategist at the New Orleans Business Alliance focusing on bio, healthcare, and entrepreneurship. She is inspired to transform her research into practical consulting services that help demystify the evolving future of the social media city, organic marketing, new consumer behaviors, and the built environment. Through launching Big Easel Collective, Sally hopes to connect local New Orleans artists to opportunities to commercialize their work through business branding activations.
1515 Poydras St garage, enter from Freret St.
HEAL Parking Garage, 300 LaSalle St.
*Please refer to garage signage for pricing details.
*Street parking also available