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Join us for an educational seminar with the American Marketing Association:
Connecting the Data Dots - Hands-On Analytics Workshop
Join us for this hands-on, guided tour of the most powerful, free tool to track, analyze and report your website's data. According to the HubSpot's State of Inbound report, 63% of marketers stated that their top challenge was generating traffic & leads, followed closely by proving the ROI of marketing activities. These two things are not mutually exclusive, and with tools like Google Analytics (GA) at your disposal, the only limitation is how you are using them.
Don't expect to sit back and watch as our presenter flies through the basics of GA. This will be a hands-on workshop - one that you come armed with access to your GA account so you can make the necessary changes you need to track the data that is most important to your business. And unlike you trying to do this solo with only the help of a Google search of a YouTube video, you'll have the benefit of a real live marketing pro to help you find the solution.
Bonus tips on how to track terms your site is showing for, as well as learning how to assess the "health" of your site, and what to keep an eye on.
Space is limited, be sure to register early!
Workshop presented by Adele Tiblier, CMO of Story Block
Adele Tiblier is the Chief Marketing Officer for Story Block, a HubSpot Platinum inbound marketing and sales agency. She has worked with some of the largest local tech success stories, previously serving as VP of Marketing at TurboSquid, Director of Marketing at zlien, and as an Interactive Strategist for client accounts nationwide, spanning the tourism, technology, retail & non-profit industries. Adele has presented at conferences across the country. She is a certified Google Small Business trainer, Google Analytics Certified and holds a number of Inbound marketing certifications. She has been a longtime champion for the New Orleans tech community & sits on the board of directors for KidsmART, a local arts education organization with a focus on arts education into existing academic curriculum.