• If Paid Search Isn't Working, You're Probably Doing It Wrong | Tips to Leverage Strategy, Structure & Spend to Drive Results

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    Name: If Paid Search Isn't Working, You're Probably Doing It Wrong | Tips to Leverage Strategy, Structure & Spend to Drive Results
    Date: March 20, 2019
    Time: 8:30 AM - 10:00 AM CDT
    Event Description:

    Most people that have attempted (and some who have decided to no longer dabble) in the exciting world of paid search or display ads to drive business will be quick to tell you how “it didn’t work”. The follow-up question to that should be “What exactly didn’t work?”. There are a number of nuances that can go wrong when it comes to bidding on search terms or buying display space; but for those that know the rules, it can be very successful to be seen by those looking for what your business has to offer.

    Join us to learn about build-out, budget and best practices (with a side of light breakfast) as Adele Tiblier, Chief Marketing Officer of Story Block, presents tips and action items to help you make the most of your paid search efforts. Whether you’re just getting started or already putting money toward it, invest a little time to get a real return on your ad spend.

    Presentation will touch on:

    • Paid search strategy specifically around goals, expectations, messaging and targeting

    • Building out or optimizing account structure for best use of budget

    • Opportunities to assess spend and lower without impacting valuable clicks or conversions

    What you should bring:

    • An open mind

    • Your previous paid search tales of woe

    • Your growth goals

    • Any specific questions you have

    Who Should Attend:

    Marketers, Business Owners, or anyone who is charged with business growth.

    Agenda

    8:30am - 8:45am >> Grab a cup of coffee, a bit to eat and get settled
    8:45am - 9:45am >> Paid Search Presentation
    9:45am - 10:00am >> Q&A

    Location:
    1340 Poydras Street
    21st Floor Conference Room
    New Orleans, LA 70112
     
    Date/Time Information:
    Wednesday, March 20th
    8:00 am to 9:30 am
     
    Contact Information:
    Adele Tiblier
    Fees/Admission:
    Free to Attend
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